Hello, I'm Roberta!

Designing systems that scale, experiences that perform.

Contact Me

Main Project Image

Data Center Inc.

GoOpen

Main Project Image

Data Center Inc.

GoOpen

Data Center Inc.

GoBanking

Data Center Inc.

GoBanking

DBN Software

Competition Haus

DBN Software

Competition Haus

In progress

Loanova

IrisLoan

In progress

Loanova

IrisLoan

About Me

I love to solve problems with creativity.

After years in the creative industry, I’ve developed a strong visual mindset. Today, as a Product Designer, I channel that creativity into solving problems, designing user-centered experiences, and delivering products with real impact.

10+

Years of Work Experience

4+

Years as a Product Designer

15+

Projects

Areas of Expertise

  • White-label Products
  • Fintech U.S. Industry
  • Design Systems
  • UX Research
  • User Interviews
  • User Testing
  • Handoff
  • Branding
  • Visual Identity

Work Experience

2022-Present • Product Designer • Full-time • Brazil

Luby Software

Software House and Consulting Company

Led end-to-end UX/UI design across multiple fintech and SaaS products, improving usability and workflow clarity.

Built and governed a unified multi-product Design System adopted by design and engineering teams.

Collaborated with sales and marketing on case studies and mentored designers on systems and process.

Delivered measurable impact, including reduced build time and significant cost savings for clients.

2021-2022 • Product Designer • Freelancer • United States

DBN Software

Tech company focused on Esports

Redesigned the platform’s core UI using audits, wireframes, and usability testing to enhance clarity and navigation.

Created a scalable dark-mode Style Guide based on Material Design principles.

Conducted research with the eSports community and iterated flows based on real user feedback.

Delivered detailed documentation supporting smooth developer implementation.

2019-2021 • Graphic Designer • Full-time • Brazil

Foresti Design

Brand Design Studio

Developed complete visual identities, brand systems, and guidelines for various clients.

Designed digital and video assets, ensuring consistency across platforms.

Introduced animated brand presentations to enhance storytelling and client pitches.

Worked with notable brands such as Sallve, Lopes, and Companhia das Letras.

2014-2019 • Art Director • Full-time • Brazil

Martin Luz Transformation Agency

Advertising Agency

Led social media art direction for major TV shows, including MasterChef Brasil and Pesadelo na Cozinha (Brazilian Kitchen Nightmares).

Produced visual content and live digital coverage for large-scale entertainment events.

Leveraged audience insights and metrics to refine creative strategy and boost engagement.

Helped achieve record-breaking impressions and significant audience growth.